We are a lifestyle brand that is driven by our everyday decisions and the choices we make along on our life journey. People say for every action, there is a reaction. Well, we agree… That’s why created the brand name SELECTIVE. We are SELECTIVE about the choices we make, whether it be the clothes we wear, or the food we eat, we don’t settle for less, we care about the decisions we make, and you should too! Be SELECTIVE. And go be great!